Web Platforms & Systems · Custom Software

Multi-site SEO Platform — Custom Software

A 24/7 command centre for the technical health, indexing, rankings and growth of many websites at once.

Built withNext.jsTypeScriptPrismaPostgreSQLNode.jsLighthouse
Multi-site SEO Platform
Home page of Multi-site SEO Platform on desktop
ClientIn-house product
Project typeCustom Software
CategoryWeb Platforms & Systems
StatusPrivate platform
OVERVIEW

About the Multi-site SEO Platform project

This platform is Hamed Rezaie's in-house software for managing the SEO of many websites at the same time. Technical status, speed, security, indexing, rankings, traffic and conversions of every site are gathered in one dashboard, and the necessary work is ordered by its impact on growth.

The platform is connected to Search Console and Google Analytics and stores clicks, impressions, CTR, positions and conversions of every site daily. A team of automated specialist roles — from a technical specialist and link builder to a quality supervisor and an impact analyst — each run their own daily or weekly duties and report the results.

Low-risk changes such as internal links, image alt text and sitemap submission are applied automatically with a backup; titles and meta descriptions pass a quality gate before they are applied and are measured weeks later against that page's own data. If both CTR and daily clicks have dropped, the change is rolled back automatically.

Challenge

Managing the SEO of several sites with scattered tools means hours of repetitive work: running audits one by one, comparing reports, following up pages that are not indexed and deciding which of hundreds of issues matters today. Harder still is knowing whether a change actually helped a site grow or hurt it.

Solution

We built a custom platform that runs technical audits, security scans, speed and accessibility checks for every site and puts the issues into a prioritised work queue with a fixed cap per site. Every proposed change is recorded, approved, applied and then evaluated with that page's Search Console data, and pages Google has not indexed are followed up by resubmitting sitemaps and IndexNow.

24/7monitoring and duties
17automated specialist roles
Measuredharmful changes rolled back
Safechanges applied with backups
KEY FEATURES

Key features of Multi-site SEO Platform

01

Multi-site dashboard

Status of every site, priority tasks and traffic and conversion trends on one page.

02

Search Console and Analytics

Daily clicks, impressions, CTR, keyword positions and conversion events for every site.

03

Automated specialist roles

Technical, search, link building, quality supervision, impact analysis and other roles with scheduled duties and work reports.

04

Change proposals with approval

Titles, meta descriptions, internal links and image alt text, with a quality gate before applying.

05

Impact measurement and rollback

Every change is measured weeks later with that page's data and rolled back if it caused a drop.

06

Indexing follow-up

Unindexed pages followed up by resubmitting sitemaps and IndexNow.

07

Keyword-to-page map

The owner page of every keyword, cannibalisation detection and a plan for page-two keywords.

08

Technical and security audits

Speed, accessibility, broken links, SSL certificates and security scans for every site.

09

Content publishing

Scheduling and publishing articles on the sites through a secure connector, with images and an SEO score.

10

Reports and alerts

Daily reports on Telegram, downtime and ranking-drop alerts and a weekly management PDF.

SCREENS

Inside pages

What we delivered

  1. 01Multi-site dashboard design
  2. 02Search Console and Google Analytics integration
  3. 03Technical, speed, accessibility and security audits
  4. 04Automated specialist roles with scheduled duties
  5. 05Change proposals with approval and impact measurement
  6. 06Automatic indexing follow-up
  7. 07Secure connector for changes and article publishing
  8. 08Daily Telegram reports and a weekly management PDF

The value we created

Managing the SEO of several sites, which used to take hours of manual work, now runs around the clock: the platform finds the problem, applies a low-risk fix with a backup, measures its effect weeks later with Google's own data and rolls it back if the result was bad. Important changes are still applied only with the site owner's approval.

Technologies used

Next.jsTypeScriptPrismaPostgreSQLNode.jsLighthouse
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